Darlie toothpaste – infamous for its racist branding and history – remains on the shelves in Hong Kong, with no timetable for a relaunch, despite an earlier pledge by US consumer brand Colgate-Palmolive to review the brand.

darkie racist toothpaste
Darkie and Darlie toothpaste. Photo: Wikicommons.

The US firm – which owns 50 per cent of Darlie’s local manufacturer – told HKFP in June that it would be rebranding the controversial product. At the height of the Black Lives Matter movement for racial equality in the US, a spokesperson told HKFP that it will “evolve the brand, including substantial changes to the name, logo and packaging.”

The toothpaste was known as “Darkie” until 1989 when the owners apologised and replaced the name with “Darlie” in English. But local advertising assured customers that it would still be called “Black People Toothpaste” in Chinese, as it was for decades.

As of late November, new promotions for the product were appearing on its social media channels.

YouTube video

A spokesperson told HKFP over the weekend that Colgate-Palmolive was still working with local partner Hawley & Hazel on the relaunch. “We continue to work with our partner to review the brand, and we will share our plans when the approach is finalised,” a spokesperson said.

“Darkie” remains a discriminatory slur in many western countries and the image on the packaging is still reminiscent of racist Black and White Minstrel Shows in the US. 

‘Clear timeline’

Innocent Mutanga, CEO of the Africa Center Hong Kong, urged Colgate to give a timetable for the brand’s withdrawal. “We are disappointed that [they] have not yet followed through on their promise to rebrand the toothpaste,” he told HKFP. “We demand a clear timeline on when they plan to make the changes so that we can hold them accountable.”

darlie hong kong
A promotion from last month. Photo: Darlie Facbeook.

Earlier this year, Quaker announced that it would drop its “Aunt Jemima” food brand, admitting its racial undertones. Meanwhile, Mars said that it was reevaluating its use of “Uncle Ben’s” branding for its rice products.

In June, neither Hawley & Hazel nor the multinational responded when asked by HKFP if they supported or opposed the Black Lives Matter movement.

Support HKFP  |  Policies & Ethics  |  Error/typo?  |  Contact Us  |  Newsletter  | Transparency & Annual Report | Apps

TRUST PROJECT HKFP
SOPA HKFP
IPI HKFP

Help safeguard press freedom & keep HKFP free for all readers by supporting our team

press freedom day hkfp
contribute to hkfp methods
YouTube video

Support press freedom & help us surpass 1,000 monthly Patrons: 100% independent, governed by an ethics code & not-for-profit.

Tom founded Hong Kong Free Press in 2015 and is the editor-in-chief. In addition to editing, he is responsible for managing the newsroom and company - including fundraising, recruitment and overseeing HKFP's web presence and ethical guidelines.

He has a BA in Communications and New Media from Leeds University and an MA in Journalism from the University of Hong Kong. He previously led an NGO advocating for domestic worker rights, and has contributed to the BBC, Deutsche Welle, Al-Jazeera and others.