Environmental charity Plastic Free Seas is working with local artists in a campaign to raise funds for an online learning platform for schools, individuals and companies — the first of its kind in Hong Kong.
The fund-raising campaign features artworks donated by Martin “Li Wah” Lever and William Furniss. The works celebrate the natural beauty of Hong Kong’s stunning coastline.
Brands who support the project will be able to choose and keep one of the artworks to demonstrate their support and commitment to reduce single use plastic.
This online learning platform is “designed to help teachers educate Hong Kong’s next generation of leaders about this serious global environmental issue.” It features interactive locally-relevant content and will include lesson planning tools.
Plastic Free Seas Founder and CEO Tracey Read said: “To have such a stunning collection of artwork to help raise funds for this learning platform and promote our cause is a very exciting thing for us. We’re thrilled to have something so beautiful to fight something so ugly!”
Director Operations Dana Winograd urged Hong Kong’s companies to educate the next generation and fight plastic waste in the city’s coastal waters with an investment in the artwork.
“[T]he growing problem of plastic waste in our seas is one that hits home hard for me, living on the beach in beautiful Pui O, Lantau – and seeing the problem first hand far too regularly,” artist Martin Lever said.
“The fact that this problem can be solved so easily with simple behavioural change makes it a surmountable challenge – and one that I feel compelled to help overcome.”
William Furniss, an urbanist and architectural photographer based in Hong Kong, “Solving this problem is a test of character for our species. If we don’t fix this problem we are doomed!”