Posted inHKFP Voices

Better to be loved or feared? As soft power fails, China turns to sharper measures

We have all heard of “soft power”. Joseph Nye, Harvard professor, coined the term in the late 1980s to describe influence through the appeal of culture. Based on voluntary attraction, soft power is the ability to “persuade others to do what it wants without force or coercion”. The national culture, benign foreign policies, and political […]