We have all heard of “soft power”. Joseph Nye, Harvard professor, coined the term in the late 1980s to describe influence through the appeal of culture. Based on voluntary attraction, soft power is the ability to “persuade others to do what it wants without force or coercion”. The national culture, benign foreign policies, and political […]
Author Archives: Joe Alvaro
Joe Alvaro has worked at various academic institutions in the greater China area for nearly 20 years, including six years at City University of Hong Kong. His published research focuses on the critical analysis of China's political discourse as it appears in the state-run English press. He holds a PhD in discourse studies and is currently a faculty member at the Doha Institute for Graduate Studies in Qatar.
