The government’s “Happy Hong Kong” campaign, designed to boost Hongkongers’ mood and the city’s economy, will kick off with HK$30 cinema tickets and a food market, Financial Secretary Paul Chan has announced.
Speaking at a press conference on Monday, Chan said that Saturday would be “Hong Kong Cinema Day 2023,” where all cinema tickets across the city will cost HK$30 each.
The government will also organise a series of food markets from this month to June, starting with an event at the Hong Kong Convention and Exhibition Centre in Wan Chai this weekend.
Two other food markets will be held in Sha Tin on May 6 and 7, and in Kwun Tong on June 3 and 4, Secretary for Home and Youth Affairs Alice Mak said at the same press conference on Monday.
A hundred thousand free entry tickets will be made available for the Wan Chai food market, with tickets available from one of Home Affairs Enquiry Centres located in each of the city’s 18 districts from Wednesday.
No entry tickets will be required for the food markets in Sha Tin and Kwun Tong, and entrance will be free-of-charge, Mak said.
Other events in the campaign included the “Harbour Chill Carnival” to be organised by the Hong Kong Tourism Board. The carnival, featuring music and performances, will take place at the Wan Chai Temporary Promenade each weekend between July 8 and August 6.
The financial secretary said he estimated that the events would cost HK$20 million, adding that they could continue until November this year.
The Hong Kong Jockey Club will also invite Manchester United’s U16 team for two friendly matches in August, said Chan.
Hong Kong’s two theme parks, Ocean Park and Disneyland, will also also organise their own activities, the financial secretary added.
The Happy Hong Kong campaign was first announced by Chan in the Budget in February.
When asked how the administration would evaluate the effectiveness or success of the campaign, Chan said that it would be “pretty difficult to have a very well-defined numeric criteria to be established.”
“Because at the end of the day, whether people are happy or not, it is, indeed, very emotional and very, kind of, personal experiences,” said Chan.
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