Local mothers have launched a photo project in an effort to banish the stigma surrounding public breastfeeding for International Women’s Day (IWD).

To mark IWD 2021 on Monday, the “#ittasteslikelove” campaign arranged a photo shoot of Hong Kong mothers breastfeeding their children.
In the images, mothers raised their palms to show solidarity with this year’s theme “#ChooseToChallenge.”

“I wanted to do a group shot for IWD as – for the past year – we’ve all been living so separately, and motherhood really needs a village. I also wanted to show that even though we can’t really gather as we used to, there is still a sisterhood in motherhood,” #ittasteslikelove campaign founder Liz Thomas told HKFP on Monday.

“Due to Covid-19 we couldn’t do a big group shot – so mothers all over Hong Kong did their ‘hands up’ selfie to show they are still committed to normalising breastfeeding,” she added.

Mothers across the city shared photos of themselves breastfeeding their babies holding up the same gesture of solidarity in their homes, offices, and even on the MTR.

The “#ittasteslikelove” campaign was founded two years ago and aims to “challenge the misogyny” around public nursing. “We’re taking breastfeeding advocacy into the community to challenge the idea that nursing mothers need to cover up, or be forced to the bathroom,” Thomas said.

IWD 2021’s theme “#ChooseToChallenge” calls on individuals to challenge existing gender bias and inequality. “We can all choose to seek out and celebrate women’s achievements. Collectively, we can all help create an inclusive world,” its website read.
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