As part of its awareness campaign GOblue, environmental organisation WildAid’s China branch has made a public service announcement video. “Hairy Nose” features a smog-filled society where people have adapted by growing long nose hairs to filter out the harmful particles in “the pollution age” of China.

According to WildAid, air pollution has already led to around 500,000 premature deaths in China, and deaths from lung cancer have risen 465% over the last 30 years. In northern cities “where air quality is on average much worse, life expectancy is 5.5 years lower than in southern cities,” the organisation said.

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Chantal Yuen

Chantal Yuen is a Hong Kong journalist interested in issues dealing with religion and immigration. She majored in German and minored in Middle Eastern studies at Princeton University.