Beijing is set to set up a new committee to instil self-discipline regarding ethics in the media industry, reports state news wire Xinhua.

As many as 50 media organisations across the press, publication, radio, television and film sectors have pledged to promote “healthy and tasteful style” and oppose false reporting, vulgar content, harmful information, plagiarism, and false advertising. The pledge aims to “protect the leadership of the Communist Party of China and the interests of the state.”

Photo: Screenshots of potentially objectionable content on Chinese state media People’s Daily.

There have been instances in the past of Chinese media, including state media, publishing potentially plagiarised and inappropriate content.

The committee will be established by the China Alliance of Radio, Film and Television (CARFT), according to its president Zhang Haitao. Since media organisations can be highly influential, they must be “bastions of high standards,” Zhang told Xinhua.

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Medhavi Arora

Medhavi Arora is in her final year at the University of Hong Kong studying Journalism and International Relations. Her print, video and multimedia pieces have been featured in the Times of India and CNN-IBN. She is a former intern at UN Women and has additional experience in sustainability, international affairs and communications.