With a new Apple store under construction in Tsim Sha Tsui, green netting and bamboo scaffolding were never going to cut it.

Photo: Apple

A creative and minimalist barricade was unveiled this week – behind it lies what will be the tech company’s fourth Hong Kong store.

Photo: iMag.

The clean white facade includes a three-dimensional Apple logo.

Photo: iMag.

It is located on Canton Road, a shopping hub for visitors from the mainland.

Photo: Wikicommons.

Apple Insider notes: “Hong Kong is an important market for Apple as it sits at the doorstep of mainland China and attracts tens of millions of mainland shoppers each year. Many take the opportunity to buy luxury goods and electronics at much cheaper prices than they could in the mainland, which imposes high sales, import, and consumption taxes on such purchases.”

Tom is the editor-in-chief and co-founder of Hong Kong Free Press. He has a BA in Communications & New Media from Leeds University and an MA in Journalism from the University of Hong Kong. He has contributed to the BBC, Euronews, Quartz, Global Post and others.